LED & videowalls
Specified to the room, not to the catalogue
Indoor, outdoor and rental LED. Pixel pitch chosen from the real viewing distance, brightness from the measured ambient light, and every cabinet matched before anyone signs it off.
The brief
What usually arrives
Most LED enquiries reach us as a square-metre price and a pitch number. Neither of those tells you whether the wall will look right in the room it is going into.
Pitch follows the closest a viewer will actually stand, not the average distance on the plan. Brightness follows the worst-case ambient light — in the Gulf that is usually a glazed atrium at midday, not a darkened hall. Power draw, heat load and weight follow from both, and the structure has to be able to take them.
A pixel pitch is a viewing-distance decision, not a price decision.
Run that sequence in the wrong order and you end up with a wall that is either unreadable in daylight or twice the budget it needed to be. We survey first and quote second.
Scope
What sits inside the contract
Sightlines and viewing distances taken on site, ambient light measured rather than assumed, and the structural, power and cooling constraints established before a product is named.
Fine-pitch walls for lobbies, boardrooms, studios and presentation spaces, including Sony Crystal LED where the room justifies it.
Facades, stadium and arena boards, roadside and approach displays — built for sustained heat, dust and direct sun rather than for a trade-show weekend.
Curved and non-rectangular geometries where the architecture does not offer a flat plane to work with.
Bezel-minimised LCD arrays for the cases where LED is the wrong answer — close viewing, fine text, or a budget that has to go further.
Event LED with crew, for a single night or a full season, drawn from our own stock rather than sub-hired sight unseen.
Colour and brightness matched across every cabinet at handover, a spare-panel strategy agreed up front, and recalibration scheduled as the panels age.
Where it has been built
Different rooms, different answers
Perimeter LED that survives a season
Rink-side boards taking impact, cold and continuous broadcast use.
Walls that follow the architecture
Curved geometries where no flat plane was available to build against.
A videowall in a daylit lobby
A reception wall that has to stay readable with glazing behind the visitor.
Next step
Send us the room
A floor plan, a section and a photograph of the wall are usually enough for us to tell you the pitch, the brightness and the honest budget range.